BLUE MONDAY WEEK SAVE 30% ACROSS No7*

No7 Mascara

23 Results
No7beauty.co.uk only. We reserve the right to amend or withdraw the promotion at any time, including before the advertised end date, in the event of unforeseen circumstances or where it cannot be administered as planned.</p>"]}]]]}],"landingPageLink":[0,{"text":[0,"SHOP NOW"],"url":[0,"/c/make-up/no7-pro-artist/new/"]}]}]}],[0,{"sku":[0,17662858],"url":[0,"/p/pro-artist-dream-duet-dual-ended-eyeshadow-stick/17662858/"],"categoryLevel1":[0,"Health and Beauty"],"categoryLevel2":[0,"Skin Care"],"title":[0,"Pro Artist Instant Impact Volumising Waterproof Mascara​"],"brand":[0,{"name":[0,"No7 Beauty Company Brands"]}],"linkedOn":[0,null],"eligibleForWishlist":[0,true],"inWishlist":[0,null],"reviews":[0,{"total":[0,0],"averageScore":[0,0],"maxScore":[0,5]}],"platform":[0,null],"content":[1,[[0,{"key":[0,"recyclability"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>If product gets into the eyes rinse well with water immediately. Do not dilute or share. Always apply in a careful and sanitary manner to healthy eyes only. Consult an eye doctor promptly if damage occurs.</p>"]}]]]}]}]}],[0,{"key":[0,"range"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"PRO ARTIST"]]]}]}],[0,{"key":[0,"productMessage"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p><img alt=\"Before, After. No7 volumising mascara with wand shown, promoting clump-free, smudge-proof 24-hour wear and dark glossy volume.\" src=https://www.no7beauty.co.uk/"https://s1.thcdn.com/design-assets/products/176628/17662858/17662858.webp/" style=\"height:30; width:100%\"></p>"]}]]]}]}]}],[0,{"key":[0,"synopsis"],"value":[0,{"__typename":[0,"ProductContentRichContentListValue"],"richContentListValue":[1,[[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Achieve instant results with this buildable, 24hr wear** mascara for a flake-free evening - because who wants that?! Even better - it's waterproof!</p>\n<p>Our non-clumping formula glides onto lashes for an intensely pigmented and glossy finish, so you can dial up your look whatever the weather and still feel like you.</p>\n<p>Achieve up to 200% more amplified volume* and just like that, you're set for the night ahead!</p>\n<p><strong>Why You'll Love It:</strong></p>\n<ul>\n <li>Intensely pigmented: Whether you're heading out for lunch with friends or celebrating a milestone birthday dinner, this mascara provides an intensely pigmented, glossy finish to amplify your lashes all day long**.</li>\n <li>Up to 200% volume*: This mascara delivers up to 200% more volume so you can dial up your look day or night.</li>\n <li>Waterproof: All the impact, also in waterproof - delivers all the benefits with waterproof staying power.</li>\n <li>24hr wear**: No need to worry about touch-ups - this mascara has you set for the evening ahead!</li>\n</ul>\n<p><small>*Based on instrumental measures after 3 coats<br>\n **Consumer study<br>\n ^No7 shows real results without lash inserts or digital enhancements info</small></p>\n<p><strong>Volume:</strong>7ml</p>"]}]]]}]]]}]}],[0,{"key":[0,"overrideUrl"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"pro-artist-dream-duet-dual-ended-eyeshadow-stick/"]}]}],[0,{"key":[0,"productTitle"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"Pro Artist Instant Impact Volumising Waterproof Mascara​"]}]}],[0,{"key":[0,"no7_cosmeticsSubcategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Mascara"]]]}]}],[0,{"key":[0,"postalAddress"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>The Boots Company PLC, Nottingham, England, NG2 3AA</p>"]}]]]}]}]}],[0,{"key":[0,"directions"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Amplify your lashes in four simple steps:</p>\n<p><strong>Step 1:</strong>&nbsp;Place the brush at the root of your lashes.</p>\n<p><strong>Step 2:</strong>&nbsp;Wiggle the brush from root to tip for intense, pigmented volume and a fanned-out effect.</p>\n<p><strong>Step 3:</strong>&nbsp;Use the tip of the wand to coat the inner and outer corner lashes.</p>\n<p><strong>Step 4:</strong>&nbsp;Continue to layer for extreme impact and comb through for clump free definition.</p>"]}]]]}]}]}],[0,{"key":[0,"hsCode"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"330499"]}]}],[0,{"key":[0,"electronicAddress"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>no7beauty.co.uk</p>"]}]]]}]}]}],[0,{"key":[0,"createdBy"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"George Mclean"]]]}]}],[0,{"key":[0,"ingredients"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Aqua (Water), Acrylates copolymer, Paraffin, Synthetic wax, Acacia senegal gum, Copernicia cerifera (Carnauba) wax, Glyceryl behenate, VP/Eicosene copolymer, Palmitic acid, Stearic acid, Tribehenin, Glycerin, PVP, Potassium cetyl phosphate, Calcium carbonate, Magnesium carbonate, Phenoxyethanol, Xanthan gum, Ethylhexylglycerin, Pentylene glycol, Sodium hydroxide, Hydrogenated ethylhexyl olivate, Hydrogenated olive oil unsaponifiables, Tocopherol, CI 77499 (Iron oxides).</p>"]}]]]}]}]}],[0,{"key":[0,"countryOfOrigin"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"IT"]}]}],[0,{"key":[0,"brand"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"No7 Beauty Company Brands"]]]}]}],[0,{"key":[0,"ageMessage"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Instantly amplify your lashes with this high impact glossy mascara, delivering up to 200% more volume.* Our clump-free formula glides on for a fuller-looking finish and lasting 24hr wear** Even better - it's waterproof!</p>"]}]]]}]}]}]]],"cheapestVariant":[0,{"eligibleForWishlist":[0,true],"inWishlist":[0,null],"pricePerUnit":[0,null],"price":[0,{"price":[0,{"currency":[0,"GBP"],"amount":[0,"13.46"],"displayValue":[0,"£13.46"]}],"rrp":[0,{"currency":[0,"GBP"],"amount":[0,"17.95"],"displayValue":[0,"£17.95"]}]}],"inStock":[0,true],"sku":[0,17662861],"title":[0,"Pro Artist Instant Impact Volumising Waterproof Mascara​ Black"],"images":[1,[[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662861-1385305149876738.jpg"],"altText":[0,null]}]]],"choices":[1,[[0,{"optionKey":[0,"Shade"],"key":[0,"Black"],"colour":[0,"#010102"],"title":[0,"Black"]}]]],"product":[0,{"images":[1,[[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662858-1935304930044049.jpg"],"altText":[0,null]}]]]}],"subscriptionContracts":[1,[]]}],"mostExpensiveVariant":[0,{"price":[0,{"price":[0,{"amount":[0,"13.46"]}]}]}],"defaultVariant":[0,null],"variants":[1,[[0,{"price":[0,{"price":[0,{"currency":[0,"GBP"],"amount":[0,"13.46"],"displayValue":[0,"£13.46"]}],"rrp":[0,{"currency":[0,"GBP"],"amount":[0,"17.95"],"displayValue":[0,"£17.95"]}]}],"eligibleForWishlist":[0,true],"inWishlist":[0,null],"inStock":[0,true],"maxPerOrder":[0,null],"sku":[0,17662861],"title":[0,"Pro Artist Instant Impact Volumising Waterproof Mascara​ Black"],"choices":[1,[[0,{"optionKey":[0,"Shade"],"key":[0,"Black"],"colour":[0,"#010102"],"title":[0,"Black"]}]]],"product":[0,{"url":[0,"/p/pro-artist-dream-duet-dual-ended-eyeshadow-stick/17662858/"],"images":[1,[[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662858-1935304930044049.jpg"],"altText":[0,null]}]]],"brand":[0,{"name":[0,"No7 Beauty Company Brands"]}]}],"images":[1,[[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662861-1385305149876738.jpg"],"altText":[0,null]}]]],"subscriptionContracts":[1,[]]}],[0,{"price":[0,{"price":[0,{"currency":[0,"GBP"],"amount":[0,"13.46"],"displayValue":[0,"£13.46"]}],"rrp":[0,{"currency":[0,"GBP"],"amount":[0,"17.95"],"displayValue":[0,"£17.95"]}]}],"eligibleForWishlist":[0,true],"inWishlist":[0,null],"inStock":[0,true],"maxPerOrder":[0,null],"sku":[0,17662866],"title":[0,"Pro Artist Instant Impact Volumising Waterproof Mascara​ Brown"],"choices":[1,[[0,{"optionKey":[0,"Shade"],"key":[0,"Brown"],"colour":[0,"#734639"],"title":[0,"Brown"]}]]],"product":[0,{"url":[0,"/p/pro-artist-dream-duet-dual-ended-eyeshadow-stick/17662858/"],"images":[1,[[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662858-1935304930044049.jpg"],"altText":[0,null]}]]],"brand":[0,{"name":[0,"No7 Beauty Company Brands"]}]}],"images":[1,[[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662866-1005305149935934.jpg"],"altText":[0,null]}]]],"subscriptionContracts":[1,[]]}]]],"images":[1,[[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662858-1935304930044049.jpg"],"altText":[0,null]}],[0,{"original":[0,"https://static.thcdn.com/productimg/original/17662858-3125304930058224.jpg"],"altText":[0,null]}]]],"options":[1,[[0,{"key":[0,"Shade"],"localizedKey":[0,"Shade"],"choices":[1,[[0,{"optionKey":[0,"Shade"],"key":[0,"Black"],"colour":[0,"#010102"],"title":[0,"Black"]}],[0,{"optionKey":[0,"Shade"],"key":[0,"Brown"],"colour":[0,"#734639"],"title":[0,"Brown"]}]]]}]]],"preorder":[0,false],"marketedSpecialOffer":[0,{"freeGiftProduct":[0,null],"offerId":[0,1317328],"title":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"25% Off"]}]]]}],"description":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p><strong>T&amp;Cs: </strong>Save 25% on the new No7 Pro Artist Collection. Discount already applied to RRP. Exclusions apply. This promotion cannot be used in conjunction with any other offer and is subject to availability while stocks last. Valid from 14th January until 11th February 2026 on <a href=https://www.no7beauty.co.uk/"https://www.no7beauty.co.uk//">No7beauty.co.uk only. We reserve the right to amend or withdraw the promotion at any time, including before the advertised end date, in the event of unforeseen circumstances or where it cannot be administered as planned.</p>"]}]]]}],"landingPageLink":[0,{"text":[0,"SHOP NOW"],"url":[0,"/c/make-up/no7-pro-artist/new/"]}]}]}],[0,{"sku":[0,13425294],"url":[0,"/p/the-full-360-mascara-7ml/13425294/"],"categoryLevel1":[0,"Health and Beauty"],"categoryLevel2":[0,"Cosmetics"],"title":[0,"The Full 360 Mascara 7ml"],"brand":[0,{"name":[0,"No7"]}],"linkedOn":[0,null],"eligibleForWishlist":[0,true],"inWishlist":[0,null],"reviews":[0,{"total":[0,3],"averageScore":[0,4.67],"maxScore":[0,5]}],"platform":[0,null],"content":[1,[[0,{"key":[0,"beauty_primaryCategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Cosmetics"]]]}]}],[0,{"key":[0,"synopsis"],"value":[0,{"__typename":[0,"ProductContentRichContentListValue"],"richContentListValue":[1,[[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Fall in love with your lashes with our super easy to apply, lengthening No7 The Full 360 Mascara. Powered by volumising spheres that layer on top of each other, dial up the volume and create a dramatically bolder look in seconds. And with a clump and smudge-free formula, you'll find your wow-worthy lashes are set to last all day long without transfer or smudging.</p>\n<p><strong>Great for:</strong></p>\n<p>Defined, fuller-looking lashes without the hassle thanks to the specifically designed curved brush, gripping and lifting each individual lash with every stroke. It really has never been easier! Suitable for sensitive skin.</p>\n<p><strong>Why you love it:</strong></p>\n<p>\"Best mascara I've ever bought - Best mascara, goes on great and makes your lashes look so much longer and thicker.. Almost like fake eyelashes.. I would definitely recommend.\"*</p>\n<p><em>*based on 5-star online review</em></p>\n<p><strong>Volume:</strong> 7ml</p>"]}]]]}]]]}]}],[0,{"key":[0,"scDate"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"24/02/2023"]}]}],[0,{"key":[0,"overrideUrl"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"the-full-360-mascara-7ml/"]}]}],[0,{"key":[0,"productTitle"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"The Full 360 Mascara 7ml"]}]}],[0,{"key":[0,"no7_cosmeticsSubcategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Eyes"]]]}]}],[0,{"key":[0,"no7_setPrimaryCategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Cosmetics"]]]}]}],[0,{"key":[0,"beauty_cosmeticsCategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Eyes"]]]}]}],[0,{"key":[0,"directions"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p><strong>Ace your regime in 2 steps:</strong></p>\n<p>Get impact from every angle with The Full 360 Mascara, the perfect finale to your No7 eye make-up routine. We recommend using as part of a simple 2-step regime.</p>\n<p><strong>Step 1:</strong> First prep your lashes with a lash serum or primer, such as the No7 Lash Impact Lash Serum for a nourishing base.</p>\n<p><strong>Step 2:</strong> Build up your lashes from root to tip with The Full 360 Mascara, applying 3 coats to create darker, thicker lashes for a full-on, fanned-out look.</p>"]}]]]}]}]}],[0,{"key":[0,"createdBy"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Charlie Jellicoe"]]]}]}],[0,{"key":[0,"scUploader"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"Laura Givanovich"]}]}],[0,{"key":[0,"ingredients"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p><strong>Black:</strong> Aqua (Water), Paraffin, Potassium Cetyl Phosphate, Cera Alba (Beeswax), Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Acrylates Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Silica, Phenoxyethanol, Steareth-21, Sodium Polyacrylate, Hydroxyethylcellulose, Panthenol, Methylparaben, Butylene Glycol, Dimethicone, Ethylparaben, Polyquaternium-10, Sodium Laureth Sulfate, Tetrasodium Edta, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Sodium Chloride, Sodium Acetate, Isopropyl Alcohol, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).</p>\n<p><strong>Brown:</strong> Aqua (Water), Paraffin, Potassium Cetyl Phosphate, Cera Alba (Beeswax), Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Acrylates Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Silica, Phenoxyethanol, Steareth-21, Sodium Polyacrylate, Hydroxyethylcellulose, Panthenol, Methylparaben, Butylene Glycol, Dimethicone, Ethylparaben, Polyquaternium-10, Sodium Laureth Sulfate, Tetrasodium Edta, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Sodium 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Discount already applied to RRP. Exclusions apply. This promotion cannot be used in conjunction with any other offer and is subject to availability while stocks last. Valid from 18th January until 25th January 2026 on <a href=https://www.no7beauty.co.uk/"https://www.no7beauty.co.uk//">No7beauty.co.uk only. We reserve the right to amend or withdraw the promotion at any time, including before the advertised end date, in the event of unforeseen circumstances or where it cannot be administered as planned.</p>"]}]]]}],"landingPageLink":[0,{"text":[0,"SHOP NOW"],"url":[0,"/c/view-all/view-all-selected-no7/"]}]}]}],[0,{"sku":[0,13425279],"url":[0,"/p/dramatic-lift-mascara-7ml/13425279/"],"categoryLevel1":[0,"Health and Beauty"],"categoryLevel2":[0,"Cosmetics"],"title":[0,"Dramatic Lift Mascara 7ml"],"brand":[0,{"name":[0,"No7"]}],"linkedOn":[0,null],"eligibleForWishlist":[0,true],"inWishlist":[0,null],"reviews":[0,{"total":[0,546],"averageScore":[0,3.46],"maxScore":[0,5]}],"platform":[0,null],"content":[1,[[0,{"key":[0,"beauty_primaryCategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Cosmetics"]]]}]}],[0,{"key":[0,"range"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Dramatic Lift"]]]}]}],[0,{"key":[0,"synopsis"],"value":[0,{"__typename":[0,"ProductContentRichContentListValue"],"richContentListValue":[1,[[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Treat lashes to ultimate lift and hold with our No7 Dramatic Lift Mascara. Inspired by haircare, and expertly formulated with flexible polymers and keratin, Dramatic Lift Mascara helps to boost your lashes from root to tip, using a specially designed curved styling brush to capture all lashes and push them upwards. Proven to lift lashes by 70%, your statement lashes will hold - without that heavy feeling.</p>\n<p><strong>Great for:</strong></p>\n<p>Lifting lashes by up to 70%, leaving you with weightless volume, hold and a wide-awake look. 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Lashes look fuller and thicker, will be purchasing again\"<br><em>*based on 5-star online review</em></p>\n<p><strong>Volume:</strong> 6ml</p>"]}]]]}]]]}]}],[0,{"key":[0,"overrideUrl"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"lash-impact-serum-6ml/"]}]}],[0,{"key":[0,"scDate"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"28/02/2023"]}]}],[0,{"key":[0,"productTitle"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"Lash Impact Serum 6ml"]}]}],[0,{"key":[0,"no7_cosmeticsSubcategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Eyes"],[0,"Lash 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This multi-tasking tinting primer is expertly formulated to enhance the performance of your No7 mascara, adding a defining finish, or base, to any eye look.</p>\n<p><strong>Great for:</strong></p>\n<p>An all-in-one application which primes, defines, tints, volumises and adds a water-resistant top coat to your mascara, complete with a curved brush for tricky bottom lashes. 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Before, After.\" src=https://www.no7beauty.co.uk/" https://s1.thcdn.com/design-assets/products/15294070/15294070/15294070.webp\" style=\"height:30; width:100%\"></p>"]}]]]}]}]}],[0,{"key":[0,"ingredients"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p><strong>Black​:</strong> Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Glycerin, Tribehenin, Stearic Acid, Synthetic Wax, Palmitic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Rhus Succedanea Fruit Cera (Rhus Succedanea Fruit Wax), Camellia Sinensis Leaf Extract, Phenoxyethanol, Hydroxyethylcellulose, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hydroxide, Euterpe Oleracea (Acai) Fruit Oil, Ascorbyl Tetraisopalmitate, Cellulose, Laureth-21, Sodium Dehydroacetate, Myristic Acid, Arachidic Acid, Lauric Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Cocus Nucifera, Tocopherol, CI 77499 (Iron Oxides).</p>\n<p><strong>Brown/Black​:</strong> Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Glycerin, Tribehenin, Stearic Acid, Synthetic Wax, Palmitic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Rhus Succedanea Fruit Cera (Rhus Succedanea Fruit Wax), Camellia Sinensis Leaf Extract, Phenoxyethanol, Hydroxyethylcellulose, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hydroxide, Euterpe Oleracea (Acai) Fruit Oil, Ascorbyl Tetraisopalmitate, Cellulose, Laureth-21, Sodium Dehydroacetate, Myristic Acid, Arachidic Acid, Lauric Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Cocos Nucifera (Coconut) Oil, Tocopherol, CI 77499 (Iron Oxides), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide).</p>"]}]]]}]}]}],[0,{"key":[0,"synopsis"],"value":[0,{"__typename":[0,"ProductContentRichContentListValue"],"richContentListValue":[1,[[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Finally, achieve naturally defined lashes with Define &amp; Enhance Mascara. Elevate your everyday look with the confidence of lashes that feel thicker, flake-free and effortlessly volumized. The 100% buildable volume formula doesn't clump after multiple coats, giving lashes maximum volume and full, natural definition, swipe after swipe. ​</p>\n<p>Easy to apply thanks to its conical shaped brush, Define &amp; Enhance Mascara finely separates lashes for a highly precise finish. Suitable for sensitive eyes, this weightless, gentle formula washes off easily with warm water, reduces breakage and leaves lashes feeling healthy and strong.​</p>\n<p>We only show authentic results on real people. Since 2011, we have been committed to our promise of no retouch or lash inserts.</p>\n<p><strong>Black vs brown mascara: which one should you choose? </strong></p>\n<p>There is no right or wrong answer. It's worth having both depending on the look you're wanting to achieve, whether you use them both together or separately.<a href=https://www.no7beauty.co.uk/"https://www.no7beauty.co.uk/the-seven/makeup/black-vs-brown-mascara//" target=\"_blank\"> Learn More</a></p>"]}]]]}]]]}]}],[0,{"key":[0,"colourHexCode"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"000000"]}]}],[0,{"key":[0,"countryOfOrigin"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"IT"]}]}],[0,{"key":[0,"brand"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"No7"]]]}]}],[0,{"key":[0,"ageMessage"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<ul>\n <li>Contains 2 shades; black &amp; brown, perfect to create the perfect look</li>\n <li>100% agree the mascara gave their lashes full, natural definition*​</li>\n <li>100% agree the mascara is buildable for maximum volume*​</li>\n <li>100% agree the mascara finely separates lashes*​</li>\n <li>100% agree the mascara brush is precise and easy to use*​</li>\n <li>98% agree the mascara is clump-free*​</li>\n</ul>\n<p><em>*UK: Consumer study on 65 women / US: Consumer study on 65 European women</em></p>"]}]]]}]}]}],[0,{"key":[0,"overrideUrl"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"define-and-enhance-mascara-duo-7ml/"]}]}]]],"cheapestVariant":[0,{"eligibleForWishlist":[0,true],"inWishlist":[0,null],"pricePerUnit":[0,null],"price":[0,{"price":[0,{"currency":[0,"GBP"],"amount":[0,"20.0"],"displayValue":[0,"£20.00"]}],"rrp":[0,{"currency":[0,"GBP"],"amount":[0,"31.9"],"displayValue":[0,"£31.90"]}]}],"inStock":[0,true],"sku":[0,15294071],"title":[0,"No7 Define & Enhance Mascara Black / Black 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Expertly formulated, the smooth formula is perfect for building up long, defined lashes without any clumps. The easy to use wand features flexible slim bristles so you can easily reach every last lash, adding intensity to even those in the corners of your eyes.</p>\n<p><strong>Great for:</strong></p>\n<p>Building maximum length and eye-opening definition for your lashes. Suitable for sensitive skin.</p>\n<p><strong>Why you love it:</strong></p>\n<p>89% agreed after 1 coat, this product added definition to eyelashes*</p>\n<p><em>*consumer testing on 92 respondents</em></p>\n<p><strong>Volume:</strong> 7ml</p>"]}]]]}]]]}]}],[0,{"key":[0,"scDate"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"24/02/2023"]}]}],[0,{"key":[0,"overrideUrl"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"extreme-length-mascara-7ml/"]}]}],[0,{"key":[0,"productTitle"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"Extreme Length Mascara 7ml"]}]}],[0,{"key":[0,"no7_cosmeticsSubcategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Eyes"]]]}]}],[0,{"key":[0,"no7_setPrimaryCategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Cosmetics"]]]}]}],[0,{"key":[0,"beauty_cosmeticsCategory"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Eyes"]]]}]}],[0,{"key":[0,"directions"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p><strong>Ace your regime in 3 steps:</strong></p>\n<p>As a final flourish to any No7 make-up look, this lengthening mascara works perfectly as part of a 3-step routine for eyes which wow.</p>\n<p><strong>Step 1:</strong> Using a No7 Eye Shadow of your choice, start by sweeping the lighter shade over the lid and up to the brow, following with a slightly darker shade, blend into your eye crease. Then, using a darker shade create a V in the outer corner of your eye.</p>\n<p><strong>Step 2: </strong>Add a signature cat flick with a liner or pencil, such as the No7 Stay Perfect Amazing Eyes Pencil.</p>\n<p><strong>Step3:</strong> Finish with lashes of the No7 Extreme Length Mascara, massaging the brush at the roots of your lashes and zig zag up to the tips for maximum fully defined length.</p>"]}]]]}]}]}],[0,{"key":[0,"createdBy"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Charlie Jellicoe"]]]}]}],[0,{"key":[0,"scUploader"],"value":[0,{"__typename":[0,"ProductContentStringValue"],"stringValue":[0,"Laura Givanovich"]}]}],[0,{"key":[0,"ingredients"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p><strong>Black:</strong> Aqua (Water), Cera Alba (Beeswax), Paraffin, Peg-90, Tapioca Starch, Acrylates Copolymer, Glyceryl Stearate, Butylene Glycol, 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Pat additional layers to build the desired colour on the cheeks. ​</p>\n<p><strong>Step 4:</strong> Enhance the brows by brushing brow hairs up and filling in any gaps using light brush strokes with the No7 Eyebrow Precision Pencil.​</p>\n<p><strong>Step 5:</strong> Brighten the eyes by adding a light wash of nude colour to the lid from the No7 Eyeshadow Palette in Matte Nudes. Add definition by tightlining the upper and lower lash line using the deep brown shadow. ​</p>\n<p><strong>Step 6:</strong> Finish the look by adding natural definition to the lashes with No7 Define &amp; Enhance Mascara.</p>"]}]]]}]}]}],[0,{"key":[0,"createdBy"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"Louis Worrall"]]]}]}],[0,{"key":[0,"no7_eyesMascaraEffect"],"value":[0,{"__typename":[0,"ProductContentStringListValue"],"stringListValue":[1,[[0,"All-in-One"]]]}]}],[0,{"key":[0,"subtitle"],"value":[0,{"__typename":[0,"ProductContentRichContentValue"],"richContentValue":[0,{"content":[1,[[0,{"type":[0,"HTML"],"content":[0,"<p>Your search for the perfect everyday mascara ends with new No7 Define &amp; Enhance Mascara. Say goodbye to clumps and hello to buildable volume and natural definition. 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Pro Artist Instant Impact Volumising Mascara​
Current price: £13.46. Recommended Retail Price: £17.95. Save £4.49 .
Pro Artist Instant Impact Volumising Waterproof Mascara​
Current price: £13.46. Recommended Retail Price: £17.95. Save £4.49 .
The Full 360 Mascara 7ml

£14.95

Dramatic Lift Mascara 7ml
Current price: £10.47. Recommended Retail Price: £14.95. Save £4.48 .
Lash Impact Waterproof Mascara 7ml

£14.95

Stay Perfect Ultra Mascara 7ml
Current price: £11.17. Recommended Retail Price: £15.95. Save £4.78 .
Lash And Brow Perfector 7ml
Current price: £6.27. Recommended Retail Price: £8.95. Save £2.68 .
Lash Impact Serum 6ml

£17.95

Lash Impact™ Lash Primer 7ml
Current price: £9.77. Recommended Retail Price: £13.95. Save £4.18 .
Pro Artist That's a Wrap Tubing Mascara 8.5ml
Current price: £12.57. Recommended Retail Price: £17.95. Save £5.38 .
Stay Perfect Mascara 7ml
Current price: £10.47. Recommended Retail Price: £14.95. Save £4.48 .
Intense Volume Mascara 7ml

£9.95

No7 Mascara – Lift, Lengthen & Define for Beautiful Lashes

Achieve stunning, fuller-looking lashes with No7’s expertly formulated mascaras, designed to add volume, length, and definition. Whether you’re looking for a good lengthening mascara or the best waterproof mascara, No7 has the perfect solution for every lash need.

For dramatic, eye-catching lashes, a lengthening mascara helps extend and separate each lash, creating a long, fluttery effect. No7’s long lash mascara enhances natural length without clumping, making it ideal for a refined, elegant look. If you prefer added volume, a volume and length mascara combines the best of both worlds, ensuring full, lifted lashes that last all day.

A waterproof mascara is essential for smudge-proof, long-lasting wear. Whether you're facing humidity, tears, or rain, No7’s best waterproof mascara stays put without flaking. If you prefer a softer look, a brown waterproof mascara offers a more natural finish while maintaining the same all-day wear. For a classic definition, black mascara delivers a bold, intense colour that enhances your  eyes effortlessly.

To boost your mascara results, an eyelash primer preps and conditions lashes for better application and extended wear. For those looking to improve lash health over time, an eyelash serum mascara combines makeup with nourishing ingredients to support stronger, fuller lashes.

Complete your beauty routine with a mascara set, featuring the perfect combination of lash-enhancing essentials. Whether you’re after a natural finish or bold volume, No7’s mascara makeup collection ensures beautifully defined lashes for every occasion. Don’t forget to try our exclusive range of  eye shadow palettes for the perfect look.

Explore the range today and find your ideal eye mascara for a flawless, long-lasting look.