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BLUE MONDAY WEEK SAVE 30% ACROSS No7*
BLUE MONDAY WEEK SAVE 30% ACROSS No7*
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Our original Beautifully Matte formula is back.

The much-loved formula returns in all its full coverage glory, coming soon in all 24 skin-enhancing shades for a brighter complexion. Discover your true-skin shade match in minutes with our Pro Derm Scan Service.

Expertly formulated to mattify skin and conceal imperfections and blemishes, this foundation is powered by a skin-mattifying blend of fine oil-absorbing powders. The formula glides effortlessly onto the skin, blurring the appearance of pores, with a velvety soft finish and no powdery flatness for a beautifully matte complexion that lasts for up to 16 hours.

Skin-loving ingredients:

Features a formula of fine oil-absorbing powders to control shine all day long and SPF 15 to help actively protect skin from damaging effects of the sun. Suitable for sensitive skin.

Why you love it:

  • 90% agreed this product visibly reduced the appearance of my pores*
  • 94% agreed this product concealed blemishes and imperfections on my skin*
  • 95% agreed this product gives an even coverage on my skin*

*based on 178 respondents

Shade science:

Developed with both extensive scientific and consumer research spanning over 3 years, our foundation shades have been formulated using Skin Expert™ technology, analysed against 1.9m global skin tones. The result; a cleaner and brighter true-skin match. Coming soon in all 24 shades, this product has been specifically formulated to blend seamlessly into a range of skin tones.

Better together:

With make-up powered by No7 skin expertise, this mattifying foundation makes the perfect base for any make-up routine. We recommend using in harmony with colour-correcting No7 Airbrush Away Colour Balancing Primer, and a subtle, sun-kissed sweep of No7 Matte Bronzing Powder.

Key Benefit & Features:

  • Mattified, smoother and more even-looking complexion that lasts for up to 16 hours.
  • Flexible spatula device, making it easier to get more foundation (without clogging) from the all recyclable glass bottle
  • Finish: Matte
  • Coverage: Full
  • SPF: 15
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Frequently Bought Together

Beautifully Matte Foundation 28ml

This item

No7 Beautifully Matte Foundation Bamboo 330W

£7.48
£14.95Save £7.47
3.25 stars out of a maximum of 5
+
Stay Perfect Concealer 4.5g

Recommended Item

No7 Stay Perfect™ Concealer Umber 190N

£4.98
£9.95Save £4.97
Total Price:£12.46
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  • Stay Perfect Foundation
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  • Stay Perfect Concealer 4.5g
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  • Lift & Luminate TRIPLE ACTION Serum Foundation 30ml
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  • Lift & Luminate Serum Concealer
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  • Airbrush Away Finishing Powder Translucent 10g

    £12.95

  • Pro Artist Base Perfecting Primer 30ml
    Current price: £13.97. Recommended Retail Price: £19.95. Save £5.98 .
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Customer Reviews

3.25 stars out of a maximum of 5
12 reviews
51 stars out of a maximum of 1
6
41 stars out of a maximum of 1
1
31 stars out of a maximum of 1
0
21 stars out of a maximum of 1
0
11 stars out of a maximum of 1
5
Read all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Get rid of the spatula

1 stars out of a maximum of 5

Why change something that works, but oh dear you did From a perfect product to this, the spatula doesn't work, the pump action was perfect. Haven't bought since, and won't as isn't user friendly anymore. Such a shame,

2023-09-26by Susan

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Bring back the lighter tones!

1 stars out of a maximum of 5

Please bring back Creme and Porcelain! They have both been out of stock for so long!! I’ve been using beautifully matte for years and have never experienced certain tones to be out of stock for this long!! 

2024-03-21by Rachel

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Disappointed

1 stars out of a maximum of 5

Thought this would help with my oily skin. How wrong was I! So Disappointing

2024-08-11by Tina

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The old formula is back!

4 stars out of a maximum of 5

I used this for years and then when it changed I had to switch brands as the new foundation was truly awful.. it separated and was orange.  Thank you Boots for listening to your customers. I’ve rated one less star as the new packaging looks cheap and I don’t like the spatula but the foundation itself is back to its former great self. 

2023-01-15by Sarah

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It really is back!!!

5 stars out of a maximum of 5

So pleased!!!! that No7 have listened to customers on this - this is the original formula - I like a reviewer on boots could cry with happiness. At over 40 taking years to find what works (and get told I look younger when wearing this).  I had moved to Estée Lauder Double Wear which is so expensive and is not as good a match (I got desert beige) as the calico is. I was hesitant thinking is it really but it is back to the coverage it was. The bottle is still annoying in the new version but I will forgive that (although if you are reading reviews and clearly someone was to go back to the old/original formula then consider a bottle change too please). 

2022-12-24by Sparkle **Verified Purchase**

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Awful replacement

1 stars out of a maximum of 5

This foundation is terrible. Why did you have to change it? Bring back the old formula.

2022-12-09by Lauren

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Best foundation

5 stars out of a maximum of 5

I have always used Estee Lauder since the day i started using make up, just because i never had a problem. Two weeks ago i was in boots and decided id give this one a go. I have one thing to say AMAZING. Its better than the Estee Lauder, fully coverage long lasting. I was at a greek wedding and honestly it didnt crack or produce more oil on my face. It just does exactly what it says on the box -its matte and i absolutely love it

2023-05-16by natasa

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Foundation

5 stars out of a maximum of 5

Great foundation looks natural

2025-10-15by Emz**Verified Purchase**

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Foundation

5 stars out of a maximum of 5

Lovely foundation, it’s matte but still looks natural 

2025-09-27by Alisa**Verified Purchase**

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Oily Skin

5 stars out of a maximum of 5

I have very bad oily skin and this is one of the best foundations I have found and used. I would highly recommend. It looks flawless with the No7 primers amongst other branded makeup and it makes my makeup look like I use expensive products. Always buy this now and never go anywhere else.

2024-12-29by Leah**Verified Purchase**

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