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BLUE MONDAY WEEK SAVE 30% ACROSS No7*
BLUE MONDAY WEEK SAVE 30% ACROSS No7*
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Our most powerful multi-benefit foundation, 9/10 women agreed skin looked smoother, radiant & healthier in 2 weeks*

Expertly formulated and enhances your skin with 5 powerful skin benefits for smoother, firmer, lifted, radiant and even skin tone*

A lightweight foundation with SPF 30 and a buildable, light to medium coverage that looks and feels natural, powered by No7 Restore & Renew Serum technology, including Collagen Peptide Technology, Pro-Retinol, Ceramide complex and Vitamin C*. The Flexible Formula moves in harmony with your facial expressions throughout the day, ensuring the foundation doesn't migrate into fine lines and wrinkles, to let you be you.

8 Skin-loving ingredients:

  • Collagen Peptide technology for lifted, firmer and plumper skin*
  • Pro-Retinol supports the skin's natural renewal process to help smooth skin
  • Vitamin C helps to brighten the skin for an instant glow
  • Calcium Amino Acids and Ceramides instantly nourish the skin
  • Vitamin E is an antioxidant known to protect the skin from environmental stressors
  • Ginseng extract helps target the appearance of tiredness and fatigue overtime
  • Hibiscus extract leaves the skin feeling firmer

Why you love it:

  • 90% said skin looked smoother, radiant and healthier*
  • 83% skin looks smoother, firmer and more radiant*
  • 81% agreed better anti-ageing results were achieved when using foundation with skincare
  • 91% agreed skin texture was smoother when using the foundation with their skincare*
  • 90% agree skin looked instantly smoother*
  • 90% said it concealed their fine lines and wrinkles without creasing or cracking

Shade science:

Formulated with Skin Expert™ technology developed using a scientific study of 1.9m skin tones for a true-skin match. Available in 18 shades, this product has been specifically formulated with a light-medium coverage to blend seamlessly into a range of skin tones

Volume: 30ml
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Frequently Bought Together

Restore & Renew Serum Foundation 30ml SPF 30

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No7 Restore & Renew Foundation Tawny

£13.17
£21.95Save £8.78
4.7 stars out of a maximum of 5
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Lift & Luminate Serum Concealer

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No7 Lift & Luminate TRIPLE ACTION Serum Concealer Fair/Light 8ml

£11.87
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Total Price:£25.04
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  • Lift & Luminate TRIPLE ACTION Serum Foundation 30ml
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  • Stay Perfect Foundation
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  • Beautifully Matte Foundation 28ml
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  • Biodegradable Cleansing Wipes 30S

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  • HydraLuminous Dark Circle Concealer
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Customer Reviews

4.7 stars out of a maximum of 5
10 reviews
51 stars out of a maximum of 1
9
41 stars out of a maximum of 1
0
31 stars out of a maximum of 1
0
21 stars out of a maximum of 1
1
11 stars out of a maximum of 1
0
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Love this Foundation

5 stars out of a maximum of 5

This foundation is amazing. One pump and it's a tinted moisturiser that gives you a lovely natural look but if you want more coverage it's easy to build up. It stays on all day and would highly recommend

2022-10-09by Helen**Verified Purchase**

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Great foundation at a great price

5 stars out of a maximum of 5

I’ve always purchased quite expensive foundations, but as times are hard, I thought I’d give No 7 a try.  It took a few trips to Boots to find the right shade, but Cool Ivory was pretty much perfect.  I then ordered direct from No 7.  This foundation doesn’t disguise wrinkles, but it gives my skin a real radiance and smoothness and lasts all day.  It is every bit as good as many expensive brands.  Royal Mail messed up the delivery for several days, but when I phoned the No 7 helpline in frustration, the operator was really courteous and patient and refunded my postage costs.  Great service from No 7!

2022-04-14by Mary**Verified Purchase**

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Great foundation

5 stars out of a maximum of 5

I really this like foundation.  It gives a light to medium coverage and has a very natural look which suits my skin.  Colour of Warm Ivory is perfect for my skin tone.  Good value too.

2025-02-18by Hilary**Verified Purchase**

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My favourite

5 stars out of a maximum of 5

I love this foundation. It covers well and doesn't feel too heavy. I'm dissappointed that wheat has been discontinued in store but happy I can get it from No 7

2025-09-15by Beero**Verified Purchase**

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Gorgeous Foundation

5 stars out of a maximum of 5

Love this foundation and wouldn’t use another now.  It’s a lovely glowy coverage for my mature skin.  I use the shade Honey.

2025-09-13by Joanne**Verified Purchase**

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Restore and renew serum foundation

5 stars out of a maximum of 5

I love this foundation. It goes on so smooth and dewy. I have been wearing this since it came out . Skin feels lovely with it in and glowy

2025-09-01by Gaynor**Verified Purchase**

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Restore and renew

5 stars out of a maximum of 5

Absolutely love the coverage of this it guides leaving you feel confident all day Recommended this to any one and what a fabulous price

2025-07-22by Sarah**Verified Purchase**

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Love this Foundation

5 stars out of a maximum of 5

I love this foundation, great for my mature skin and gives a lovely glow with a lovely coverage.  Highly Recommend

2025-05-24by Joanne**Verified Purchase**

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Excellent

5 stars out of a maximum of 5

Excellent serum foundation. Goes on beautifully, looks nice and natural, face feels supple and smooth all day. Excellent purchase especially as I got it when it was half price! Highly recommend 

2024-09-26by Georgie Cooper**Verified Purchase**

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Disappointing

2 stars out of a maximum of 5

So runny sadly not great coverage. Majority of foundations were out of stock in the shade I use so based o. Reviews I thought this foundation would work for me … it didn’t, 

2024-01-02by Sue**Verified Purchase**

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